OmniWARD is a comprehensive entertainment holding company with a core focus in immersive live events, production design, and creative marketing.

We build, scale, and transform bold ideas into structured, revenue generating businesses.

OmniWARD oversees a growing portfolio of subsidiaries by delivering centralized infrastructure in:

• Operations and logistics

• Creative development and production design

• Music rights management and publishing

• Strategic media buying and full-funnel marketing

• Audience analytics and customer intelligence

• Video, storytelling, and digital content

Expert Marketing Solutions.

At the heart of everything we do is the belief that even the most brilliant creative work means nothing if no one sees it.

We develop marketing plans to scale live events, digital products, and IP-driven businesses across the the United States, through the combination of creative intelligence with full-funnel performance architecture.

Paid Media & Growth Advertising.

We’re experts in digital media, deploying performance campaigns across:

• Meta (Facebook & Instagram)

• Google Ads (Search, Display, YouTube)

• TikTok, Pinterest, and platform-specific retargeting

• Email and SMS flows for audience conversion and retention

Strategic Media Buying & Targeting.

• Geo-targeted ticketing and event marketing

• Behavioral retargeting and interest-based segmentation

• High-performance lookalike audience deployment

• Multi-platform budget balancing and LTV tracking

Funnel & Conversion Architecture.

• Landing page and UX from TOF down

• A/B testing and CRO

• Lead capture, email/SMS sequencing, and follow-up automation

• Ticketing and e-commerce integrations

Performance-Driven Creative.

• Ad creative (video, static, motion) for every stage of the funnel

• Copywriting built around buyer psychology

• Brand-consistent visual design aligned with strategic objectives

• Test-driven feedback loops to inform future asset development

Audience Intelligence & DATA ANALYTICS .

OmniWARD creates centralized data stacks to power smart decision-making and maximize LTV.

• Custom audience reporting dashboards that monitor reach, engagement, CAC, and ROAS in real time

• Pixel and UTM systems embedded across every marketing asset for full-funnel attribution

• First-party data capture systems via email/SMS opt-ins, purchase behavior, and on-site events

• Audience segmentation models to identify top-performing regions, demo segments, and high-LTV customer groups

• Cross-platform data sync between ad platforms, CRM, ticketing, and merch portals

• Post-campaign systems for show-level analysis, audience growth trends, and ad spend efficiency
  

Production Design.

OmniWARD produces premium, high-impact live events across the United States, specializing in immersive, technically precise, emotionally resonant experiences.

Full Concert Production.

We design and execute full-spectrum live shows from the ground up, integrating lighting, audio, video, and staging into a cohesive immersive environment.

• Innovative and world-class lighting design

• Audio system design, FOH/monitor engineering, and venue tuning

• Video projection, LED, and multimedia integration

• Scenic elements and stage design for large-format and intimate venues

• Rigging, power distribution, and venue compliance

Venue Sourcing & 3D Spatial Design.

We scout, secure, and optimize premium venues in every market leveraging in-house 3D modeling and spatial design to tailor production layouts for both technical flow and guest experience.

• Custom seating charts, floor plans, and stage placement

• Sightline optimization and spatial audio mapping

• Venue infrastructure analysis

• Venue partner relationships

• Rendered previews for pre-show approval and planning

Touring Logistics & Crew Management.

We manage artist routing, technical crew deployment, and full-scale tour logistics.

• Route planning and show advance

• Technical rider coordination

• Crew travel, lodging, and logistics

• Local contracting

• Backline, inventory management, and gear tracking

Show IP Development & Talent Deployment.

We create proprietary concert formats and performance IP produced and scaled like touring theater, with deep roots in impactful storytelling.

• Thematic show creation and arc design

• Artist casting and band curation

• Rehearsal scheduling and contracting

• IP packaging for multi-city execution

• Quality control at scale: every city, same impact
  

Music Publishing
& Rights Management.

OmniWARD operates a portfolio of music rights and publishing assets. We provide long-term administration, monetization, and structural protection for music IP.

We build rights infrastructure and reporting for high-value creators and investors who want clarity, leverage, and value for their intellectual property or strategic investments.

Global Publishing Administration

We provide end-to-end administration across the U.S. and international markets, ensuring proper registration, compliance, and collection across all relevant rights categories:

• PRO registration (ASCAP, BMI, SESAC)

• MLC (Mechanical Licensing Collective) setup and metadata delivery

• Sub-publishing relationships for international collection

• ISWC/ISRC assignments, copyright registration, and catalog organization

• Cue sheet generation and backend sync data compliance

Royalty Collection & Financial Asset Management

We track and recover royalties from every available stream, including performance, mechanical, digital, and sync income. We maximize ARR by identifying and recovering unpaid or lost revenue from previously unregistered or misattributed works.

• DSP earnings (Spotify, Apple, YouTube, TikTok, etc.)

• Social media monetization

• Back-catalog audits and unclaimed revenue recovery

• Catalog-wide earnings reports and trend analysis

Sync Licensing & Deal Support

We facilitate sync placements for TV, film, games, and branded media through both direct relationships and curated music libraries. Our licensing model is creator-first.

• Direct pitching and creative supervision

• Sync-ready formatting, metadata, and rights clearance

• Cue sheet tracking and payment reporting

• Contract review and negotiation support