what

we do.

ENTERTAINMENT HOLDINGS.

OmniWARD is a comprehensive entertainment holding company in live events, production design, touring, logistics, recorded music, publishing, and rights management.

We build, scale, and operate enterprises to turn bold ideas into structured, revenue generating businesses. We don’t wait five weeks to solve an issue. We solve it now and systematize it.

OmniWARD oversees a growing portfolio of subsidiaries by delivering centralized infrastructure in:

  • Operations and logistics

  • Creative development and production design

  • Music rights management and publishing

  • Strategic media buying and full-funnel marketing

  • Audience analytics and customer intelligence

  • Video, storytelling, and digital content

Expert Marketing Solutions.

At the heart of everything we do is the belief that even the most brilliant creative work means nothing if no one sees it.

We develop marketing plans to scale live events, digital products, and IP-driven businesses across the the United States, through the combination of creative intelligence with full-funnel performance architecture.

All campaigns are built and optimized in-house, with real-time ROAS tracking and detailed reporting with full attribution clarity across the funnel.

We engineer demand by sharing compelling stories and media that back high value offers.

Paid Media & Growth Advertising.

We’re experts in digital media, deploying performance campaigns across:

  • Meta (Facebook & Instagram)

  • Google Ads (Search, Display, YouTube)

  • TikTok, Pinterest, and platform-specific retargeting

  • Email and SMS flows for audience conversion and retention

Strategic Media Buying & Targeting.

We manage budget allocation, segmentation, and optimization with the same rigor as top e-commerce brands:

  • Geo-targeted ticketing and event marketing

  • Behavioral retargeting and interest-based segmentation

  • High-performance lookalike audience deployment

  • Multi-platform budget balancing and LTV tracking

Funnel & Conversion Architecture.

From top-of-funnel awareness to last-click conversion, we build and manage the systems that turn attention into revenue:

  • Landing page design and copy strategy

  • A/B testing and CRO (conversion rate optimization)

  • Lead capture, email/SMS sequences, and follow-up automation

  • Ticketing and e-commerce integrations across platforms

Performance-Driven Creative.

  • Ad creative (video, static, motion) for every stage of the funnel

  • Copywriting built around buyer psychology

  • Brand-consistent visual design aligned with strategic objectives

  • Test-driven feedback loops to inform future asset development

Audience Intelligence & Data Infrastructure.

OmniWARD provides a centralized data stack that powers smart decision-making and long-term value capture. We treat data as a creative asset, not just a reporting function.

  • Custom audience reporting that monitors reach, engagement, CAC, and ROAS in real time

  • Pixel and UTM systems embedded across every marketing asset for full-funnel attribution

  • First-party data capture systems via email/SMS opt-ins, purchase behavior, and on-site events

  • Audience segmentation models to identify top-performing regions, demo segments, and high-LTV customer groups

  • Cross-platform data sync between ad platforms, CRM, ticketing, and merch portals

  • Post-campaign systems for show-level analysis, audience growth trends, and ad spend efficiency

This infrastructure turns every customer interaction into a data point we can act on, for better retargeting, smarter scaling, and higher LTV across all channels.

Our media division is built for scale with the same tools used by top e-commerce and entertainment brands, paired with in-house creative, social, and emotional intelligence that understands how to engage our audiences.

We build brands and customer pipelines in one continuous motion.

Production Design.

OmniWARD produces premium, high-impact live events across the United States, specializing in immersive, technically precise, emotionally resonant experiences.

Full Concert Production.

We design and execute full-spectrum live shows from the ground up, integrating lighting, audio, video, and staging into a cohesive immersive environment.

  • Innovative and world-class lighting design

  • Audio system design, FOH/monitor engineering, and venue tuning

  • Video projection, LED, and multimedia integration

  • Scenic elements and stage design for large-format and intimate venues

  • Rigging, power distribution, and venue compliance

Venue Sourcing & 3D Spatial Design.

We scout, secure, and optimize premium venues in every market leveraging in-house 3D modeling and spatial design to tailor production layouts for both technical flow and guest experience.

  • Custom seating charts, floor plans, and stage placement

  • Sightline optimization and spatial audio mapping

  • Venue infrastructure analysis (power, load-in access, lighting grid capacity)

  • Venue partner relationships across major U.S. markets

  • Rendered previews for pre-show approval and planning

Touring Logistics & Crew Management.

We manage artist routing, technical crew deployment, and full-scale tour logistics.

  • Route planning and show advance

  • Technical rider coordination

  • Crew travel, lodging, and per diem logistics

  • Local labor contracting and stagehand supervision

  • Backline management and gear tracking

Show IP Development & Talent Deployment.

We create proprietary concert formats and performance IP produced and scaled like touring theater, with deep roots in impactful storytelling.

  • Thematic show creation and arc design

  • Artist casting and band curation

  • Rehearsal scheduling and contracting

  • IP packaging for multi-city execution

  • Quality control at scale: every city, same impact

Production Philosophy.

We treat every show like a flagship. Every city gets the full weight of our design, precision, and production muscle, because anything less dilutes the brand. We don’t outsource core creative. We don’t copy-paste from market to market. And we don’t chase quantity at the cost of quality.

Our internal team handles creative direction, venue modeling, production management, and tour logistics from start to finish.

This enables tight execution, fast iteration, and total creative consistency across every show we deliver.

Music Publishing
& Rights Management.

OmniWARD operates a portfolio of music rights and publishing assets. We provide long-term administration, monetization, and structural protection for music IP. We build rights infrastructure for high-value creators and investors who want clarity, leverage, and a trusted home for their intellectual property or strategic investments.

Global Publishing Administration

We provide end-to-end administration across the U.S. and international markets, ensuring proper registration, compliance, and collection across all relevant rights categories:

  • PRO registration (ASCAP, BMI, SESAC)

  • MLC (Mechanical Licensing Collective) setup and metadata delivery

  • Sub-publishing relationships for international collection

  • ISWC/ISRC assignments, copyright registration, and catalog organization

  • Cue sheet generation and backend sync data compliance

Royalty Collection & Financial Asset Management

We track and recover royalties from every available stream, including performance, mechanical, digital, and sync income. We maximize ARR by identifying and recovering unpaid or lost revenue from previously unregistered or misattributed works.

  • DSP earnings (Spotify, Apple, YouTube, TikTok, etc.)

  • Social media monetization

  • Back-catalog audits and unclaimed revenue recovery

  • Catalog-wide earnings reports and trend analysis

Sync Licensing & Deal Support

We facilitate sync placements for TV, film, games, and branded media through both direct relationships and curated music libraries. Our licensing model is creator-first.

  • Direct pitching and creative supervision

  • Sync-ready formatting, metadata, and rights clearance

  • Cue sheet tracking and payment reporting

  • Contract review and negotiation support