what
we do.
ENTERTAINMENT HOLDINGS.
OmniWARD is a comprehensive entertainment holding company with a core focus in immersive live events, production design, and creative marketing.
We build, scale, and transform bold ideas into structured, revenue generating businesses.
OmniWARD oversees a growing portfolio of subsidiaries by delivering centralized infrastructure in:
Operations and logistics
Creative development and production design
Music rights management and publishing
Strategic media buying and full-funnel marketing
Audience analytics and customer intelligence
Video, storytelling, and digital content
Expert Marketing Solutions.
At the heart of everything we do is the belief that even the most brilliant creative work means nothing if no one sees it.
We develop marketing plans to scale live events, digital products, and IP-driven businesses across the the United States, through the combination of creative intelligence with full-funnel performance architecture.
Paid Media & Growth Advertising.
We’re experts in digital media, deploying performance campaigns across:
Meta (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
TikTok, Pinterest, and platform-specific retargeting
Email and SMS flows for audience conversion and retention
Strategic Media Buying & Targeting.
Geo-targeted ticketing and event marketing
Behavioral retargeting and interest-based segmentation
High-performance lookalike audience deployment
Multi-platform budget balancing and LTV tracking
Funnel & Conversion Architecture.
Landing page and UX from TOF down
A/B testing and CRO
Lead capture, email/SMS sequencing, and follow-up automation
Ticketing and e-commerce integrations
Performance-Driven Creative.
Ad creative (video, static, motion) for every stage of the funnel
Copywriting built around buyer psychology
Brand-consistent visual design aligned with strategic objectives
Test-driven feedback loops to inform future asset development
Audience Intelligence & DATA ANALYTICS .
OmniWARD creates centralized data stacks to power smart decision-making and maximize LTV.
Custom audience reporting dashboards that monitor reach, engagement, CAC, and ROAS in real time
Pixel and UTM systems embedded across every marketing asset for full-funnel attribution
First-party data capture systems via email/SMS opt-ins, purchase behavior, and on-site events
Audience segmentation models to identify top-performing regions, demo segments, and high-LTV customer groups
Cross-platform data sync between ad platforms, CRM, ticketing, and merch portals
Post-campaign systems for show-level analysis, audience growth trends, and ad spend efficiency
Production Design.
OmniWARD produces premium, high-impact live events across the United States, specializing in immersive, technically precise, emotionally resonant experiences.
Full Concert Production.
We design and execute full-spectrum live shows from the ground up, integrating lighting, audio, video, and staging into a cohesive immersive environment.
Innovative and world-class lighting design
Audio system design, FOH/monitor engineering, and venue tuning
Video projection, LED, and multimedia integration
Scenic elements and stage design for large-format and intimate venues
Rigging, power distribution, and venue compliance
Venue Sourcing & 3D Spatial Design.
We scout, secure, and optimize premium venues in every market leveraging in-house 3D modeling and spatial design to tailor production layouts for both technical flow and guest experience.
Custom seating charts, floor plans, and stage placement
Sightline optimization and spatial audio mapping
Venue infrastructure analysis
Venue partner relationships
Rendered previews for pre-show approval and planning
Touring Logistics & Crew Management.
We manage artist routing, technical crew deployment, and full-scale tour logistics.
Route planning and show advance
Technical rider coordination
Crew travel, lodging, and logistics
Local contracting
Backline, inventory management, and gear tracking
Show IP Development & Talent Deployment.
We create proprietary concert formats and performance IP produced and scaled like touring theater, with deep roots in impactful storytelling.
Thematic show creation and arc design
Artist casting and band curation
Rehearsal scheduling and contracting
IP packaging for multi-city execution
Quality control at scale: every city, same impact
Production Design.
OmniWARD produces premium, high-impact live events across the United States, specializing in immersive, technically precise, emotionally resonant experiences.
Full Concert Production.
We design and execute full-spectrum live shows from the ground up, integrating lighting, audio, video, and staging into a cohesive immersive environment.
Innovative and world-class lighting design
Audio system design, FOH/monitor engineering, and venue tuning
Video projection, LED, and multimedia integration
Scenic elements and stage design for large-format and intimate venues
Rigging, power distribution, and venue compliance
Venue Sourcing & 3D Spatial Design.
We scout, secure, and optimize premium venues in every market leveraging in-house 3D modeling and spatial design to tailor production layouts for both technical flow and guest experience.
Custom seating charts, floor plans, and stage placement
Sightline optimization and spatial audio mapping
Venue infrastructure analysis
Venue partner relationships
Rendered previews for pre-show approval and planning
Touring Logistics & Crew Management.
We manage artist routing, technical crew deployment, and full-scale tour logistics.
Route planning and show advance
Technical rider coordination
Crew travel, lodging, and logistics
Local contracting
Backline, inventory management, and gear tracking
Show IP Development & Talent Deployment.
We create proprietary concert formats and performance IP produced and scaled like touring theater, with deep roots in impactful storytelling.
Thematic show creation and arc design
Artist casting and band curation
Rehearsal scheduling and contracting
IP packaging for multi-city execution
Quality control at scale: every city, same impact